SCHERIA | Sustainable Futures, Boundless Dreams

Wholesee’s brand identity seamlessly blends the raw beauty of nature with handcrafted precision. The organic, hand-drawn illustrations evoke a sense of warmth and authenticity, while the rough stamp-style typography reinforces a tactile, artisanal quality. A typewriter-inspired font adds a nostalgic yet contemporary touch, grounding the design in both tradition and modernity. Every element, from the intuitive grid structure to the expressive freehand sketches, is thoughtfully composed to reflect a harmony between natural spontaneity and refined simplicity. Rooted in sustainability and mindful living, Wholesee’s visual language embodies a deep connection to nature and the art of craftsmanship.

The Wholesee brand identity is a harmonious blend of tradition and nature, encapsulating the essence of Hanok architecture with a contemporary touch. The logo and symbol design reflect the warmth of a traditional Korean home, visually interpreted through a hand-drawn aesthetic that embodies craftsmanship and authenticity. The rough stamp-style typography adds an organic, tactile quality, reinforcing the connection to nature and handmade artistry. Every element is carefully composed to evoke a sense of familiarity and sustainability, making Wholesee not just a brand, but a visual representation of natural harmony and timeless tradition.

The WHOLESEE brand application design seamlessly embodies its core identity, harmonizing nature’s essence with an organic, handcrafted aesthetic. Every element, from business cards and ID badges to stationery and packaging, is meticulously crafted to convey warmth, authenticity, and a refined tactile experience.

The brand’s signature stamp-style typography and raw textures create a handcrafted feel, reinforcing its connection to nature. Consistent grid systems, logo applications, and organic patterns ensure visual coherence across all touchpoints, maintaining a distinctive and recognizable identity. The carefully curated color palette, inspired by earthy and botanical hues, deepens the brand’s narrative, adding sophistication and emotional resonance.

This cohesive design approach not only enhances brand perception but also fosters an intimate and meaningful connection with consumers, transforming each touchpoint into an immersive brand experience.

WHOLESEE
2024.

Embracing Nature Through Handcrafted Simplicity.

Related Work

WHOLESEE2024.

Embracing Nature Through Handcrafted Simplicity.

Related Work

WHOLESEE
2024.