SCHERIA | Sustainable Futures, Boundless Dreams

Inspired by the philosophy of Henry David Thoreau, this sub-brand of WHOLESEE embodies the harmony between nature and design. The creative direction reflects organic beauty through a hand-drawn aesthetic, capturing the raw and authentic spirit of the natural world.

The design language incorporates rough stamp textures, typewriter-style typography, and artisanal illustrations, evoking a tactile and handcrafted feel. By seamlessly integrating these elements, the brand fosters a connection between sustainable design and everyday life, encouraging a mindful and immersive interaction with nature. Through subtle, imperfect strokes and rugged textures, the identity remains rooted in craftsmanship, tradition, and an appreciation for the great outdoors.

This design embodies the essence of spring through delicate patterns and harmonious color palettes. Featuring botanical motifs inspired by nature’s renewal, the composition balances organic forms and subtle textures, evoking a sense of freshness and tranquility.

The soft earthy tones and muted greens reflect the gentle vibrance of the season, while the hand-drawn illustrations add an artisanal touch, reinforcing a connection to nature. Designed for textiles, prints, and decorative applications, this visual identity captures the poetic beauty of spring, offering a timeless yet contemporary interpretation of seasonal charm.

This design captures the tranquil beauty of summer, evoking the boundless expanse of the sea and the graceful movement of nature. The hand-drawn whales and butterflies symbolize the serene coexistence of ocean and air, reflecting a delicate harmony between two worlds.

Rendered in deep navy and soft neutrals, the composition is both timeless and modern, carrying the organic textures of traditional stamp art. This pattern seamlessly blends into fabric and decor applications, creating an atmosphere that is light, airy, and deeply connected to nature’s rhythm.

This design encapsulates the crisp elegance of autumn, evoking the nostalgic charm of falling leaves and golden landscapes. The hand-drawn ginkgo and maple leaves, delicately arranged, celebrate the fleeting beauty of the season, creating a timeless connection between nature and design.

Rendered in warm, earthy tones, the pattern carries the subtle texture of traditional stamp printing, giving it an organic, handcrafted feel. Perfectly suited for fabric and interior applications, this composition infuses spaces with a sense of tranquility, warmth, and seasonal storytelling.

This design encapsulates the serene essence of winter’s quiet beauty, evoking a landscape where nature embraces stillness. The delicate hand-drawn winter flora and migratory bird feathers symbolize resilience and the gentle rhythm of seasonal change.

Rendered in subdued earthy tones and monochromatic strokes, the pattern conveys a sense of tranquility and organic elegance. The interplay of elements reflects the harmony between nature’s dormancy and its quiet preparation for renewal, making this design a timeless expression of winter’s poetic charm. Ideal for fabric and interior applications, it introduces a subtle yet profound connection to the natural world.

This design application elegantly embodies the essence of nature and the shifting seasons through hand-drawn illustrations, raw stamp-style textures, and typewriter-inspired fonts. Each element reflects the organic flow of nature, seamlessly blending modern sophistication with an artisanal touch. The earthy tones and delicate motifs enhance the visual storytelling, evoking a timeless connection to the natural world.

From business essentials to textiles and accessories, these applications bring the beauty of nature into daily life. Thoughtfully curated materials and refined compositions create a sense of warmth and authenticity, making each piece a poetic tribute to the ever-changing landscapes of the seasons.

The web design for Wholesee Craft elegantly embodies the brand’s philosophy, seamlessly integrating nature-inspired aesthetics with modern digital interfaces. With a clean and highly readable layout, the design ensures an intuitive user experience, making brand storytelling effortlessly accessible. The visual language, rooted in organic textures and soft earthy tones, enhances the sense of connection to nature, reflecting the essence of the brand’s sustainable ethos.

Each element of the digital interface—from imagery to typography—reinforces Wholesee Craft’s identity, creating a harmonious blend of tradition and contemporary minimalism. The thoughtful application design ensures that users can fully immerse themselves in the brand’s narrative, fostering a deeper engagement with its philosophy and products.

WHOLESEE CRAFT
2024.

Embracing Nature’s Essence Through Design.

Related Work

WHOLESEE CRAFT2024.

Embracing Nature’s Essence Through Design.

Related Work

WHOLESEE CRAFT
2024.