yanolja / GSL
2016.

Smart Bohemian Travel    

Capturing the sensibility of the younger generation who enjoys smart and carefree travel, blending it with a retro feel of setting out on a journey, YANOLJA creates a new travel brand. Incorporating the brand essence of YANOLJA, the design encapsulates both the emotions of modern, smart travel and the nostalgic charm of retro exploration. The design and marketing focus simultaneously emphasize bringing activities and smart services along with products to create a more competitive brand.